Understand The Language
You are about to encounter a language that you have never heard before – the
language of Internet Marketing, as it relates to Affiliate Marketing. It is important
that you understand what it all means, to ensure that you are signing up for
programs that are worth your time.
As you will learn later, it is important to read the terms and conditions for
affiliates. Sometimes, you will be presented with those terms before you sign up,
and sometimes you will be presented with them after you sign up – but it is
important that you read them, and it is important that you understand what is
being said.
It is also important that you understand what the following terms or abbreviations
mean:
CPC – Cost per click. This relates to how much it costs for each click an ad or
link receives when advertising on a CPC basis. In other words, instead of paying
a flat rate for the advertisement, you would pay a certain amount of money for
each click the ad receives.
PPC – Pay Per Click. This relates to CPC, where you pay for each click that your
ad or link receives. Google AdWords is an example of Pay Per Click advertising.
CPA – Cost per action, or cost per acquisition. Basically, this means that you will
pay each time an action is taken. The action may be a click, a sign up, or a sale.
In fact, many affiliate programs also pay on a CPA basis, meaning that each time
someone clicks on your link, or signs up to receive information through your link,
you earn a little money. Google AdSense is an example of this.
CTR – Click Through Rate. This number is usually represented as a percentage,
and it refers to the number of times your ad was clicked on, in relation to how
often the ad was viewed.
CPM – Cost per thousand. The amount of money you pay for every one
thousand ad impressions.
URL -Uniform Relay Link, otherwise known as a link, or a website address.
Affiliate Link – A URL or link that is assigned to you by the affiliate program.
This is the link that you will promote, as it is used to track your clicks and sales.
Thanks..
You are about to encounter a language that you have never heard before – the
language of Internet Marketing, as it relates to Affiliate Marketing. It is important
that you understand what it all means, to ensure that you are signing up for
programs that are worth your time.
As you will learn later, it is important to read the terms and conditions for
affiliates. Sometimes, you will be presented with those terms before you sign up,
and sometimes you will be presented with them after you sign up – but it is
important that you read them, and it is important that you understand what is
being said.
It is also important that you understand what the following terms or abbreviations
mean:
CPC – Cost per click. This relates to how much it costs for each click an ad or
link receives when advertising on a CPC basis. In other words, instead of paying
a flat rate for the advertisement, you would pay a certain amount of money for
each click the ad receives.
PPC – Pay Per Click. This relates to CPC, where you pay for each click that your
ad or link receives. Google AdWords is an example of Pay Per Click advertising.
CPA – Cost per action, or cost per acquisition. Basically, this means that you will
pay each time an action is taken. The action may be a click, a sign up, or a sale.
In fact, many affiliate programs also pay on a CPA basis, meaning that each time
someone clicks on your link, or signs up to receive information through your link,
you earn a little money. Google AdSense is an example of this.
CTR – Click Through Rate. This number is usually represented as a percentage,
and it refers to the number of times your ad was clicked on, in relation to how
often the ad was viewed.
CPM – Cost per thousand. The amount of money you pay for every one
thousand ad impressions.
URL -Uniform Relay Link, otherwise known as a link, or a website address.
Affiliate Link – A URL or link that is assigned to you by the affiliate program.
This is the link that you will promote, as it is used to track your clicks and sales.
Thanks..
