In the past year+, I have had to give Maggie TONS of shots. In a way it is almost humorous b/c I HATE shots!
Anyway, her doctor (oncologist) gave me an anesthetic cream to put on her and then do the "poke". It has to be on her for at least 30 min - better if there for an hour. We got to the point that we would do it while she slept b/c there was no anticipation of it and then she doesn't even remember it.
Jared gets scared just watching Maggie get her poke. I use the cream for him as well.
If interested, I am not sure the actual name but the cream is pronounced EMLA - Like emily and singing 'la'