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You can donate Coke points to a school of your choice. Last year Coke doubled the amount people donated to schools. (ie if I donated 500 points the school got 1000). I think it was about a month into the new school year that they did this. 

 

The hospital uses Sprite so I collect the caps, turn the points into  my account, and I'm waiting to donate them to the school if they double them again.