Started reading at night to ds from 6 months on, every single night
After he could toddle, he'd bring me books all day to read to him. I Always, always stopped what I was doing and read to him, If I was on a phone call, I'd excuse myself. If I was in the kitchen I'd stop making dinner, etc. We let it be known from day one reading was a huge priority for us.
We keep books everywhere from the bathtub (when he was little) to every room in the house. Well not bathtub now.
When he was very little I'd went to a school supply website (for actual schools) and ordered tons of posters about reading and all the seasons. I still put them up but I confess I haven't been as good with this house. But our house was always decorated with books.
Don't underestimate their reading skills. I had Harry Potter on our highest shelves, ds was reading them in K and 1st grade.
Books are bought for every occasion. Always birthday, always Christmas.
People ask what would be a good gift, I say a Barnes and Noble GC
Do all the library programs
Find a theme that they like and stock up on that theme at the library
Have them make their own bookplates
Mine in Montessori learned to write before he started to read
Books were put into cribs, toddler beds, and now his regular bed. He sometimes stays up insanely late to read and if we don't have anything going the next day I let him.
Books at Church to keep busy, not toys
Books out around to keep busy, not toys
Books clipped to strollers. See a trend?
Impress what a huge present to humanity the library is!!!