I live in Canada which we have all learned that it costs more here... I am paying 3.60/lb for 1/4 of a cow.. He said that would come to a maximum of $500. Please note the cow we are buying is the closest you can come to Organic beef, and servings are divided into 2 person meals. So of course this cost is adding to the final price of the cow. Maybe you parents are lookng at a value added cow?? Organic, special cutting, etc.