target vs. walmart

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After reading the Target vs Walmart debate in our forums over which store has better prices, I decided to put it to the test with my own comparison.  At both stores, I recorded the cost of a variety of grocery products I would typically buy and tallied them up to see which cart cost the least.

As I predicted, some prices were lower at Target, some were lower at Walmart.  Overall, Target’s everyday prices were a little bit higher than Walmart’s (but not much).  However, the Target 5% Red Card discount clearly brought them under Walmart’s prices.  My findings are below.

Doing your own price research and keeping a price book is something I write about and recommend in my book, Instant Bargains: 600+ Ways to Shrink Your Grocery Bills and Eat Well for Less.  When you keep a grocery price book, you’ll be arming yourself with the knowledge you need to make informed buying decisions – avoiding the confusing marketing tactics.  Plus, your findings may surprise you.

Please note that when comparing Target vs Walmart by region, your experience may vary.  Prices vary by geographic area. Prices were recorded at Target and Walmart in Mankato, Minnesota on Thursday, March 17th 2011.

Target Walmart Target WITH 5% Red Card Discount
Tostitos Salsa $2.50 $2.98 $2.38
Tostitos Chips $3.00 $2.98 $2.85
Quaker Quick Oats $3.99 $3.98 $3.79
Ortega Taco Seasoning $0.62 $0.62 $0.59
Simply Orange $3.04 $3.00 $2.89
One Dozen Eggs (Large) $1.59 $1.54 $1.51
One Gallon Milk (store brand, skim) $3.29 $3.18 $3.13
Sugar, White (store brand, 5 lb.) $2.54 $2.54 $2.41
Sugar, Brown (store brand, 24 oz.) $1.37 $1.36 $1.30
Rice, White (1 lb.) $0.97 $0.82 $0.92
DiGiorno Rising Crust Pizza $5.50 $4.98 $5.23
Smart Ones Frozen Entrees $1.99 $1.98 $1.89
Rotel $1.02 $1.00 $0.97
Heinz Ketchup (20 oz.) $1.78 $1.98 $1.69
Cake Mix $1.17 $1.16 $1.11
Cereal, Cheerios $2.50 $2.50 $2.38
Cream cheese $2.09 $2.08 $1.99
Sour cream $1.99 $1.98 $1.89
Yogurt $0.53 $0.50 $0.50
Corn, frozen $1.02 $0.98 $0.97
Soup $1.32 $1.32 $1.25
Flour $1.74 $1.74 $1.65
Kraft Mac & Cheese Dinner (original) $0.79 $0.88 $0.75
Butter (store brand, 1 lb.) $3.39 $2.98 $3.22
Price Totals: $49.74 $49.06 $47.25

When you put Target vs Walmart in your area, which comes out on top?  Leave your feedback here!