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The
20-Minute Money Maker
by Mary Jo Rulnick
Would you like to earn extra money? Money you can earn without leaving your home, with the
knowledge you already know?
As entrepreneurs, stay-at-home mothers, business people or parents, we all have knowledge to share
with others. Whether your knowledge is tips on making, saving or planning budgets, or business
strategies, you can sell your advice to publications.
According to Writer's Digest (Cincinnati, OH), the "How-To" article is the most popular piece of
writing sold and needed today. Why? Today's society is the self-help era. Everyone wants to learn
something new. And you can tap into this "need" to learn by writing and selling the tips, advice and
know-how you offer to your friends, family and business associates.
All you have to do is tap into the unique source of knowledge you have floating around inside their
head. Information you know. But, how do you start?
First, keep a notebook handy. Jot down your tips, ideas, and advice usually give away. After
you've gathered enough related material on one subject, (i.e. marketing strategies, business
start-up, dealing with kids while working at home, organizing family and business life) number them.
Remember, each tip must have a common theme.
Next, write your tips into short, concise sentences. Which
one is your strongest tip? It should be at the beginning of your article. And
the next strongest or a tip that concludes your piece should be at the end. All
other tips go in the middle. Your reader needs a strong beginning to entice her
and a strong ending to satisfy her.
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I've categorized "How-To" articles into four areas. The Hands-On article tells how to build, make or do
a project. The Reporter describes a place, restaurant or item. The Advisory Page advises the reader
on a subject. And the last one which is the easiest to write is the Tally Sheet.
A Tally Sheet lists a certain number of helpful tips on a specific subject. These tips have a common
theme throughout the piece.
Tips on writing a Tally Sheet:
Give an opening sentence (also called lead) expressing the problem.
Keep advice short and to the point.
Sequence your tips in logical order.
Put weaker points in the middle or eliminate them completely.
Include a specific number of tips.
An example of a Tally Sheet:
Make the Most of Twenty Minutes!
A home-business requires attention and time. Time you can't always find. Here are
three tips to increase the never-ending battle.
1. Keep a tote bag, notebook or paperwork in the car. Take advantage of the
wasted time during car pools, doctor's office, traffic jams, office delays, sport
practices, etc.
2. If you have kids, find an activity they can do. i.e. Once a week, I take my son and
his friend to an indoor roller blading park. In the same building is a small cafe. I take
my paperwork with me. While the boys are having a good time, I have several hours
of nearly uninterrupted work time.
3. In the evening, sort through your notes, files, etc. Then, make a to-do list for the
following day or days. This small detail prepares you for the next day and eliminates
the "Where do I start?" problem.
This is how easy it is to write a "How-To" piece.
After your article is completed, scan various magazines. Which one buys articles similar in topic to
yours? That's the type of magazine, ezine or newsletter you should sell.
And as I always say in my classes, if I can sell a "bingo" idea to Disney, anyone can write and sell
"How-To" articles. Remember, one thought, one idea turns into a published "How-To" article. Now,
pull out your pen and notebook and get started.
About the Author:
Mary Jo Rulnick,
is the co-creator of
www.FranticWoman.com,
the place where
frantic women find direction, balance and a sparkle of
hope. Rulnick is an
instructor, lecturer and author of Write Well &
Sell: Easy Writing, Easy
Money and co-author of Write Well & Sell:
Self-Publishing Made Simple. She
utilized the knowledge she gained as an active volunteer
and stay-at-home mom
enabling her to sell family-based "How-To"
articles to Disney's FamilyFun
Magazine, Highlights for Children, Hyperion Books,
Pittsburgh's Parent and
many other family publications across the country. You
can e-mail her with
questions at
Mjr@franticwoman.com.
You can also find her on the web at
http://www.franticwoman.com
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